Malathi Rangarajan of The Hindu stated, As for Jiiva, you give him characters with scope and he delivers.

He is the youngest son of film producer R.

B. Choudary. He began his career as a child actor in 1991 in films produced by his father.

He made his debut as a lead actor in his fathers 50th production, Aasai Aasaiyai (2003).

After Sivaji Ganesan, Jiiva is the only Tamil actor to have been awarded at the Cyprus International Film Festival for his performance in the film Raam (2005).

He is the youngest of four; his brothers are Suresh Choudary (co-producer in their home banner, Super Good Films), Jeevan Choudary (entrepreneur of a steel company), and Jithan Ramesh Choudary (film actor and producer).

R. B. Choudary is a noted independent south Indian film producer (Super Good Films) who has been a launchpad for now-famous directors and actors.

The film performed averagely at the box office, but critics felt that Jiiva left an impression.

It was his third movie, Ameer s crime thriller, Raam (2005) that was called a dream break for his calling in the film industry.

The racy screenplay and his role of an eccentric 17-year-old gained positive feedback from audience and critics.

The movie was screened at the International Film Festival in Goa and later at the Cyprus International Film Festival, where he won the Best Actor award.

His acting is impeccable and natural; his emoting, expressions, emotions expressed by looks, body-language all are perfect, remarked Galatta.

The same year, he made his debut as an NSG Commando in Malayalam cinema with Major Ravi s film Keerthi Chakra (2006) starring Mohanlal.

The movie had a great opening and was one of the highest-grossing Malayalam films of the year.

Jiiva also won the Best Pair Award along with Gopika at Asianet Film Awards.

The physical energy he imparts to the role has to be seen to be believed, wrote Sify.

Later, the movie was dubbed and released in Tamil as Aran.

His last movie in 2006 was E, where he portrayed the role of a slum dweller, opposite Nayanthara.The film received positive reviews and was a commercial hit.

Jiiva had two more releases after that, Rameswaram in 2007 and Thenavattu in 2008.

In 2009, Jiiva experienced major commercial success with Director Rajeshs maiden venture, Siva Manasula Sakthi (2009), opposite Anuya, still hailed as one of the best romantic comedies of all time and has since become a cult rom-com in the Tamil film industry.

In 2010, he signed up with Super Good Films for a movie titled Kacheri Arambam, which was described as entertaing, action-packed and comical by various news channels ( Behindwoods, Indiaglitz, IANS ).

Rediff stated that his role as Ashwin in Ko was a cake-walk for Jiiva: hes had a ball with the camera, clicking shots in almost impossible situations and making sure his trademark effervescence is present at all times, while Sify said that with this performance he was going to be a force to reckon with in Tamil cinema.

His next films were Rowthiram (2011), directed by Gokul, and Vandhaan Vendraan (2011) by R.

In fact, in Rowthiram, his agility in action sequences is very impressive.

Shankar s comedy-drama Nanban (a remake of the Bollywood blockbuster 3 Idiots ).

Jiiva reprised the role of Sharman Joshi in the Tamil version as Sevarkodi Senthil and starred alongside Vijay, and Srikanth.

At the cost of 550 million (INR), it was one of the most expensive films to be made at that point, and was released on Pongal in 622 screens worldwide.

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